Warrington launch ‘Brand Refresh’ with new badge

Warrington Wolves have made moves to reinforce their brand image, following an extensive fan survey.

As a result, the club has a new badge, which reflects the heritage of the club and the town it represents.

Three main concepts inspired the design, these being, according to the club’s official website: “The Town: Warrington – we are a town that is united in our support for the club.

“The Name: Wire – we are the wire, always have been, always will be.

“The Club: Wolves – we have embraced this character to reflect our spirit and determination.

“These three things have become the pillars for our brand all of which have been incorporated in to our new identity.”

“Our new brand signifies just the start of a very exciting journey for the club,” said Roger Draper, Warrington’s CEO.

“Listening to our fans has given us the direction we need to become more connected to our supporters.

“We want to reward their loyalty and give them a club they can celebrate and be proud of both on and off the pitch.”

Chris Fogg, founder of Fogg Associates, the company which assisted the club with the re-branding, was keen to stress the part that the club’s fans played in the new design.

“The new identity has been designed by the fans,” he said.

“While the Wolf is still an incredibly important aspect of our brand fans have reminded us that both the town, Warrington and the name, The Wire,  play a crucial part in our club’s success.

“Our new logo captures both the heritage and the future of our club.”