Sheffield unveil new club crest

Sheffield have revealed their new club crest that they will use from now on. 

The new badge replaces the previous incarnation of the Eagles logo, which has been used in various forms since the club’s inception in 1984.

The club made the decision to create a new club crest to allow Sheffield Eagles to have a fresh and updated brand identity.

Sheffield general manager, Liam Claffey, said: “We are really pleased with the new design and our thanks go to Lewis Totty who helped design the logo over the past year.

“This is a big change for the club and so we’ve taken our time and consulted throughout the process with supporters and other key stakeholders.

“The old logo had become dated and the way it’s designed makes it difficult to be used across various platforms easily.

“That’s not to say the old logo doesn’t represent a huge and proud history of the club and will always be a part of our story as we continue moving forward.

“The new club crest is easier to use from a design point, we for the first time have brand guidelines and whilst we understand some may not have wanted this change, we hope they can see this as a required and positive stepped. We are extremely pleased with the final result as the club enters a new dawn.”

Construction of the new stadium at the Olympic Legacy Park is due to begin imminently, with the Rugby League World Cup coming to the Steel City in 2021.

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