World Cup announces sponsorship deal

The Rugby League World Cup 2013 has announced a major sponsorship deal with online fashion retailer,

The Warrington-based fashion retailer, part of the JD Sports Group, will have the status of “official tournament partner” with full associated branding rights. Managing Director, Paul Simpson said “ is thrilled to be an official tournament partner of RLWC2013, the global sporting event of 2013.

“We are proud to be associated with such a great sport, and it is an amazing opportunity for us to raise awareness of our brand, of who we are and what we do.

“We believe there are great synergies between the consumer who shops at and the audience that follows Rugby League. We can’t wait for RLWC2013 to begin.”

RLWC2013 Tournament Director, Nigel Wood said: “We are delighted to welcome as a key sponsor of RLWC2013 and a significant member of our growing family of partners.

“We are excited about the potential for this partnership, and have already held discussions with the team regarding innovative ways to activate the sponsorship before and during the tournament.

“It’s another great piece of news for RLWC2013 as we pass the 50 days to go milestone.”

Rugby League World Cup 2013 kicks off on October 26 with the Opening Ceremony at the Millennium Stadium in Cardiff.

The ceremony, which will precede a mouth-watering double header of matches featuring England against Australia and Wales against Italy, part of “the greatest show Rugby League has ever seen.”

To make sure you’ll BE THERE buy now at or call the 24-hour Ticket Hotline on 0844 847 2013.

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