Widnes Vikings today launched their Magic Weekend shirt, in the city of Newcastle, with the help of soccer legend Peter Beardsley.
All proceeds from the sales of the shirt will go to the Sir Bobby Robson Foundation, a cancer charity.
The shirt design features black and white stripes, the colours famously worn by Newcastle United FC. Magic Weekend is taking place at Newcastle’s stadium, St James’ Park.
“We’re thrilled that Widnes Vikings have chosen to support the Sir Bobby Robson Foundation with their special shirt,” said Liz Luff, a representative of the Sir Bobby Robson Foundation.
“Sir Bobby was a fan of many sports and Ive no doubts he would have been interested in seeing rugby league being played at St James Park.
“We’re very grateful to Widnes Vikings for donating all proceeds from sales of the new jersey to help us continue our work. The black and white shirt looks great and we hope its very popular.”
Widnes also confirmed that Peter Beardsley, whose soccer career took him to Liverpool and Everton as well as the Toon, has agreed to be an official Widnes Vikings Ambassador in the lead up to Magic Weekend.
“The Sir Bobby Robson Foundation is a charity which is close to the hearts of everyone in Newcastle, so it’s great to see Widnes Vikings offering their support ahead of the Magic Weekend at St. James Park,” said the football legend.
“I’m sure Widnes black and white shirts will be very popular with Newcastle fans and we look forward to welcoming the club and all of Super League to the city in May.”
Brian O’Connor, Widnes Vikings marketing director, added: ”I would like to offer a huge thank you to Peter Beardsley and Liz Luff for the support that they have given to this project since the outset.
“I hope that the Sir Bobby Robson Foundation will benefit immensely from our initiative.
“We hope the Vikings Magic Weekend shirt is well received at home and in the North East and that supporters of both clubs will get behind this initiative and wear their special Sir Bobby Robson Foundation shirts with pride.”