WATCH: How Channel 4 launch video compares to Sky Sports

Josh McAllister 16 Feb 2023 3:33 PM

Kristian Woolf Channel 4 The Last Leg — Adam Hills will present Channel 4's coverage this year

Channel 4 have launched their Super League promotional video ahead of their second season covering the sport on the free-to-air channel.

Following Sky Sports’ disappointing effort earlier this week, Channel 4 have impressed with their exciting new launch.

Comedian and presenter Adam Hills will once again front the coverage on Channel 4, and is the narrator for their new promotion, shared on social media.

Showing action, emotion and the stars of the sport, supporters alike have shared their admiration of the video launch.

The promo also includes celebrations from the World Cup including winners England Wheelchair, the Australian Jillaroos and Australia.

It shows exactly what the fans want – action. Tries from Jai Field, Jason Qareqare and Mikey Lewis are included, as well as celebrations from the Grand Final as St Helens celebrated their historic fourth successive triumph.

We go again.#C4League | #SuperLeague | @SuperLeague pic.twitter.com/7nMx3vkLga

— Channel 4 Sport (@C4Sport) February 16, 2023

Another disappointing Sky Sports promo

Super League’s broadcast frontrunners Sky Sports missed the mark with their recent launch video, disappointing fans on social media.

The video predominantly features four Super League players – Leigh’s Josh Charnley, Castleford’s Niall Evalds, Leeds hooker Kruise Leeming and Huddersfield’s Olly Russell.

It fails to capture the excitement nor the action of the sport, instead focusing on the four players, put simply, running up Scammonden steps in Halifax.

Channel 4 definitely win the competition for Super League promotion, while Super League’s own official promo also impressed earlier this month.

Harry Smith welcomes more Channel 4 coverage

Channel 4 will once again broadcast 10 live fixtures in 2023.

Their coverage begins this Saturday, February 18, as Hull KR host Wigan at Craven Park with a 1pm kick-off. It marks the start of another exiting year of coverage, with the Robins putting on a show which includes live music from indie rock band The K’s.

Wigan’s Harry Smith has become the latest player to share their appreciation of Channel 4’s continued coverage.

“It’s absolutely brilliant,” he said.

“We need as many people watching the game as possible bigging the game up. If the partnership with Channel 4 can continue and get as many viewers as possible, it’s brilliant for the game. It’s also brilliant for ourselves to show people what we can do.

“Long may that continue.”

A total of 76 games will be broadcast live in 2023 across Sky Sports and Channel 4, with the latter confirming five of their fixtures so far.