Toronto become first sporting team to launch their own cannabis product

Drew Darbyshire

Toronto will become the first professional sporting team in the world to launch their own cannabis-based product, Rugby Strength.

The Canadian club will work with HowlBrands to make a cream from CBD, which is a naturally occurring compound found in the resinous flower of cannabis.

The cream – Rugby Strength – is made from CBD extract from organically grown hemp. The cream aims to reduce aches and pains in muscles and joints.

On the cannabis-based product, Wolfpack owner David Argyle said: “HowlBrands aims to interact with consumers within, across and beyond rugby and sports.

“In the same way that one does not have to be an athlete or play sports to wear Nike shoes, one does not have to be an athlete or play sports to use Rugby Strength or other HowlBrands products.

“Anyone who experiences pain, soreness or physical discomfort can use Rugby Strength.”

Rugby Strength will be available to buy in the coming months.