Leading optician Specsavers has agreed a multi-year deal to become an official partner of Super League.
The company’s logo will also appear prominently on match officials’ kit across the whole of the game, including the Championships, Challenge Cup and the community game.
RFL Commercial Director James Mercer said: “We are delighted to welcome such a prestigious and successful brand to the sport.
“We are excited about their creativity that they bring to all their ventures and this approach fits nicely with the innovation which is synonymous with Rugby League.
Specsavers Marketing Director Richard Holmes said: “This builds on our existing sporting pledge to help the experts to see. Following our great sponsorship of the Rugby League World Cup we are delighted to be able to continue our relationship with the sport.
“Technological advancements in recent years have certainly helped match officials but we’re glad to do our bit where we can to help ensure that they get the best possible support to do their job.”