More than two million viewers watched the Rob Burrow documentary, while the Challenge Cup final attracted the biggest domestic TV audience for the final since 2012.
The BBC documentary – Rob Burrow: My Year with MND – attracted more than two million viewers across two broadcasts last week. By midnight on Sunday, the MND Association had received almost £26,000 via the ‘text-to-donate’ system introduced to coincide with the Challenge Cup final coverage.
The MND Association has also attributed an additional £31,000 in online donations to increases in website activity related to the documentary showings and Challenge Cup final.
Supporters can continue to support MND via text message for the rest of this week.
Text MNDROB to 70085 to donate £7. Texts cost £7, plus one standard rate message.
Saturday’s Challenge Cup final at Wembley between Leeds and Salford attracted the biggest domestic TV audience for the final since 2012 – and an increase of more than 50% on last year’s final.
To watch Rob Burrow: My Year with MND, click here.
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