Betfred to sponsor Championship and League 1

Drew Darbyshire

The Rugby Football League have confirmed that Betfred will become the title partner of the Championship and League 1 until the end of the 2019 season.

The UK-based bookmakers will now sponsor all three professional tiers of the sport, including current partner, Super League.

Betfred still have two years remaining on their current Super League title sponsorship agreement and following a beneficial first year in the sport, they have increased their involvement in the game by becoming the title partner of the top three tiers of the sport.

Acting RFL CEO, Ralph Rimmer, said: “We are delighted that Betfred have extended their involvement in the sport to the Championship and League 1.

“Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring the passion and enthusiasm to their extended sponsorship.

“The Championship and League 1 provide great entertainment and are an integral part of the game and the fact that Betfred have extended their sponsorship to these tiers of the sport demonstrates the value they see in being involved in Rugby League.

“The Betfred Championship is now one of the most geographically diverse competitions in the world including teams from Toronto, Toulouse and London and with this new deal I am certain both competitions will go from strength to strength.”

The partnership will see brand exposure for Betfred via in-stadia perimeter at all Championship and League 1 clubs as well as supporting the Summer Bash at Blackpool when all six Championship games will be shown LIVE on Sky Sports.

Betfred boss, Fred Done, added: “Our first year as title sponsors of Super League was both a very successful and satisfying one for me and I had no hesitation in agreeing to extend our sponsorship to the Championship and League 1.”