Adding the Extras #7 – Sponsor renewal, Hull on the move and climate change

Batchelors Peas extend sponsorship
Super League and the RFL have announced an extended partnership with Batchelors Peas until the end of 2021. A partner of this very site, we’ll be running competitions once again in 2019, having had some fantastic giveaways for fans thanks to Batchelors Peas in the past two seasons. Dean Towey, Marketing Director at Princes, said: “We are looking forward to building on our excellent existing affiliation with the RFL and as an Official Partner of Betfred Super League, continuing to position Batchelors Peas as a modern, family brand that supports active lifestyles.”

Hull on the move
Mischievous press release subject line from Hull FC this week (good for traffic though – Ed) – “Hull FC moving… but not far!” It was of course the news that they’re moving to a bigger and better Hull FC retail store in Savile Street in the city centre. Sending it under embargo probably wasn’t necessary mind…

Bussey lends a hand
Forward Jack Bussey helped Featherstone Rovers Foundation achieve a successful launch for their Back Onside project on Wednesday night.

Back Onside is aimed at getting men aged 35 and over from disadvantaged areas more active, through providing fitness classes and offering support to help promote healthy lifestyles and positive behavioural change over a ten-week programme.

Bussey said: “It’s great to see so many people of different backgrounds and ages coming together to work towards being healthier and more active.

“We had two people in their 70s training as hard as anyone.”

RLWC2021 support Climate change movement
The Rugby League World Cup 2021 (RLWC2021) has pledged its support to the UN Sports for Climate Action Framework in a concerted effort to raise awareness and action to meet the goals of the Paris Agreement.

The tournament organisers are one of many representatives from the diverse global sports industry to sign up to the UN Climate Change Action Framework, created to drive emission reductions of sports operations and tap the popularity and passion of sport to engage millions of fans in the effort.

With just under three years to go until the tournament in England, RLWC2021 is one of 17 initial signatories, which include FIFA, the International Olympic Committee (IOC), the French Tennis Federation (Roland Garros) and Formula E.

Jon Dutton, Chief Executive of RLWC2021, said: “We recognise the impact of sport on the climate and we’re willing to do whatever we can to ensure that our tournament in 2021 makes a concerted effort to reduce greenhouse gas emissions. It’s important that we understand the impact of sporting tournaments on global warming and I’m sure by working with the rest of the signatories we can reduce the negative impact.”

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