Children under the age of 16 can gain free entry to any Championships fixture over the May half-term school holidays, when accompanied by a paying adult.
The scheme was launced at the start of the season following research commissioned by The Co-operative which showed that family time has taken a hit during the economic crisis.
England cricketer Ryan Sidebottom has become the latest celebrity Rugby League fan to pledge his support for the campaign and join the likes of fellow cricketer Graeme Swann, comedian Johnny Vegas, actress Lucy-Jo Hudson and Rugby League legend Paul Sculthorpe.
“This is a great idea,” said Sidebottom. “Congratulations to the RFL and The Co-operative on this new initiative in Rugby League. This should benefit the whole of the sport and being a massive fan myself, I’ll make sure to tell all my friends and family about this so they can take advantage of this amazing scheme and take their kids along to matches with them.
“What’s best of all is that it’s helping out families when times are tough.”
For more information on the ‘Kids Go Free’ initiative go to www.therfl.co.uk/kidsgofree/