More than 35,000 tickets have now been sold for the Rugby League World Cup final at Old Trafford in November.
Organisers believe sales of tickets for the tournament have benefited from the “Olympic effect”, with sales for the opening double-header at the Millennium Stadium and the semi-finals at Wembley also going well.
Sally Bolton, RLWC2013 General Manager, said: “It’s fantastic that we can announce such a solid start to 2013, the year of the Rugby League World Cup. Following the success of the London Olympics we are seeing large numbers of people wanting to be part of major sporting events. The great thing for us is that many of them have never been to a Rugby League match before.
“Fans of events outside of the usual Rugby League calendar are showing they understand that waiting until the day of the game may not secure a ticket for an international tournament like RLWC2013.
“We are clearly already attracting new fans to the game: 60% of ticket-buyers buyers for the tournament and 70% of our Wembley customers have never bought tickets for a major Rugby League match before.
“It’s no surprise that the Big Three games at the Millennium Stadium, Wembley and Old Trafford are still doing so well with 35,000 tickets already gone for the final. They are the showpiece events of the tournament and fans are recognising what great value we are offering for what is the pinnacle of our sport.”
The England v Ireland match at the John Smith’s Stadium in Huddersfield on November 2 is also exceeding expectations with category 1 tickets having already sold out. Encouragingly, England’s final Group A game against Fiji at the KC Stadium in Hull on November 9 has also nearly sold out of Category 1 tickets.