World Cup ticket launch “exceeds expectations”

World Cup 2021 chiefs say that the ticket launch for the tournament has “exceeded early expectations”.

The priority access sale closed on Thursday, after opening last Monday September 21, and will re-open again on Saturday exclusively for members associated with clubs who play at the 21 World Cup venues.

While the domestic UK market has driven most of the positive ticket sales, there have been purchases from fans based in Australia as well as other markets such as the United States, Germany, France, Netherlands, Ireland and Switzerland. 

Jon Dutton, RLWC2021 CEO, said: “The early demand for tickets has been extremely encouraging. The fact that so many fans from the Rugby League Family bought tickets in the first Priority Access Sale shows how important this tournament is to people.

“Rugby League fans from the UK and across the world have demonstrated their loyalty and optimism for the ‘Power of Together. I want to reiterate my thanks to those that have bought the first tickets for their support and the belief they have shown in the tournament at a difficult time.”

The matches in highest demand are the opening weekend in Newcastle, the Men’s and Women’s double header final weekend at Old Trafford, Manchester and the semi-final at Emirates Stadium in London.   

In this unique tournament, which features the men’s, women’s and wheelchair events running concurrently for the first time, there has also been high demand for the Wheelchair final at the M&S Bank Arena in Liverpool. 

With tickets having been sold for all 61 matches at the tournament, which begins at Newcastle’s iconic St James’ Park on 23 October 2021 when hosts England play against Samoa, there is now a chance for fans to continue to buy or enhance their RLWC2021 experience if they’ve already purchased tickets in the priority access sale. 

The remaining tickets will go into a public ballot, which will open from 23 October 2020 – exactly one year before the opening match of the tournament – for the most accessible and affordable tournament ever. It is the first time that a Rugby League World Cup has ever held a public ballot – such is the interest and appetite of fans.

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