World Cup organisers promise “greatest ever rugby league show”

Rugby League World Cup 2013 organisers have announced today that the opening ceremony at The Millennium Stadium, Cardiff will be ‘the greatest show that Rugby League has ever seen’.

RLWC2013 also announced that following a rigorous and successful consultation process, industry leaders EVENT360 have been recruited as the Official Sports Presentation Partner of the tournament.

EVENT360 have an impressive portfolio of work at sports events and at all the major stadiums in the UK. They currently provide the sports presentation for international Rugby Union games at the Millennium Stadium, Murrayfield and Twickenham, as well the last eight F.A. Cup Finals and NFL International Series games at Wembley.

RLWC2013 General Manager, Sally Bolton said: “EVENT360’s credentials are second to none, they are unquestionably the market leaders in live sports presentation in the UK, so we’re delighted to be working with them.

“We are determined that RLWC2013 will open with the greatest show that Rugby League has ever seen so we’ve set aside an unprecedented budget and are putting resource that will match that behind it. We’ve also found the perfect partner in EVENT360 to help us craft and stage what will be a must-see event.

“To follow that with two huge games as England take on Australia in arguably international Rugby League’s biggest fixture and co-hosts Wales playing Italy, will make for an amazing experience.

“With tickets starting at just £20 (£10 for concessions) this will be a great day out at great value for fans as well as families and friends.”

EVENT360 Director, Clive McElarney said: “EVENT360 have worked with some of the highest profile clients in UK sport and it’s great to add RLWC2013 to our portfolio.

“We have been really impressed with the ambition and focus that RLWC2013 have put behind the opening ceremony and are genuinely excited about bringing it to life. We really believe that together we can stage the greatest show that Rugby League has ever seen.

“We’re also excited about the fact that we will be providing the sports presentation solution to every game at RLWC2013. We’ve been working with Sally and her team since the start of the year on extraordinary and innovative ideas which will bring the tournament to life and which will also make sure that the fans’ match day experience is truly exceptional.”