Widnes Vikings have launched their kit for the 2017 season.
The new jersey consciously imitates the 1989 jersey, with the Vikings set to wear a primarily white shirt with jet black shoulders, black shorts and white socks with black trim.
The strip was previewed in a series of short films, featuring winger Corey Thompson, released on Sunday evening via the club website and social media channels.
In its first 24 hours, the campaign had generated over 150,000 impressions and engagements.
“We went down a slightly different path this year and decided to preview the kit exclusively on film to our social media audience prior to the official launch image release,” said Widnes director Brian O’Connor.
“We have produced some great footage over the past few years to generate excitement, not only for the launch of our kit but for the upcoming season.
“This year’s vision was a little tongue in cheek with the aim of showing a different side to one of our stars whilst not taking ourselves too seriously. Corey was fantastic to work with and really embraced the concept.
“Feedback has been really good from fans of the game, not only within Super League but from the Southern Hemisphere also.
“The feedback to the kit itself has also been very complimentary. The Club wanted to capture the look and feel of the Club’s 1989 World Club Championship winning strip and give it a contemporary makeover.
“Pride of place on the heart of the jersey is a white star to commemorate the tremendous victory at Old Trafford 27 years ago.”