Typhoo are proud and excited to announce that they will be main shirt sponsors for St. Helens Rugby League Football Club for seasons 2012 and 2013.
St. Helens are one of the top Rugby league clubs in the world with a rich heritage dating back to 1873. The club has won 5 Super League titles, 12 Challenge Cups, and two World Club Challenges. The power, passion and excitement of Rugby League will complement the heritage of the Typhoo brand. Fans can expect to catch their first glimpse of the ‘Official Tea of the Saints’ at the opening of the new 18,000 capacity stadium which is expected to be completed in time for the 2012 Super League season. As part of their sponsorship agreement, the brand new home and away kit will be released in September 2011, showcasing the iconic Typhoo logo on the front of shirt.
The brand will also adorn all media back drops, official club stationery, match day and season tickets, along with over 18,000 branded cups of Typhoo tea which will be served at each home game. Typhoo will also create the ‘Typhoo Family Area’ where young children can go with their parents to enjoy the game. St Helens and the clubs fans will also support the Typhoo Sports for All programme with ‘bucket’ collections at selected games, enabling further funds to be invested in the community sports programme.
Tony Colquitt, St. Helens CEO, commented: “St Helens are delighted to be entering into a partnership with a world class, FMCG brand which will broaden the profile of the club at the most exciting time in its history and widen the exposure of Rugby League to the public. We look forward to realising the full potential of this partnership and increasing the exposure of Typhoo and Saints via a host of joint initiatives. Additionally our Community programmes interact with more than 50,000 youngsters so alongside Typhoo’s Sports for All scheme we will be joining forces to get more young people active.”
The St Helens deal is one of two sport sponsorships aimed to support Typhoo’s ambitious plans for growth in 2011-12.
Keith Packer, Typhoo Tea CEO, commented: “Typhoo is delighted to announce our latest sponsorship deals with two very well renowned sporting brands in the build up to what we know will be a very exciting year ahead. These two opportunities are perfectly aligned to Typhoo’s company values and our continued association with sport, and we look forward to building a long lasting and meaningful partnership with the teams and sporting enthusiasts alike. This is the first of our major initiatives this year with more to follow…”