Apart from football, rugby is also the UK’s most popular sport that has crossed generations. Rugby League is mainly played in the north of England but it has become a phenomenon across the country. With the majority of professional teams, they are often sponsored by different companies for mutual benefit.
Rugby League has become profitable and has grown considerably over the years. By entering into sponsorship deals, both the rugby clubs and their partners are expected to progress and achieve their goals. Here are the top partners supporting Rugby League.
The leading gambling operator Betfred inked an agreement to become an official partner of all the three national rugby league teams for the 2021 World Cup. The deal covers England’s men and women teams for the tournament that will take place from October to 27 November in England.
As BetFred is one of the largest bookmakers in the UK that has joined IBAS and entertained people since 1967, this large online gambling company has been an exceptional sponsor for Rugby League. In this cooperation, the logo of the company will be seen on the lower back of the jerseys of all three England teams.
Shell Energy has announced its partnership with Queensland Rugby League (QRL) for 2021. In this three-year deal, this big company has become the sponsor for Maroon’s major. The former Maroon player, Petero Civoniceva will act as an ambassador between the two brands during their collaboration.
In this alliance, an advertisement for Shell was already launched in which the ambassador Civoniceva and the new Maroons coach, Paul Green participated. Formerly known as First Utility, Shell Energy has become among the biggest energy suppliers.
Pepsi Max and Gatorade
Pepsi Max and Gatorade have recently been announced as Official Drink partners of the 2021 Rugby League World Cup (RLWC2021).
Jonathan Neill, Commercial Director at RLWC2021, said: “By welcoming Pepsi MAX and Gatorade as sponsors, we have two of the world’s most recognisable brands. RLWC2021 and Britvic Soft Drinks are both purpose-led organisations and are aligned around our commitments to sustainability, equality, inclusivity and doing business in the right way.”
The tournament promises to be the biggest ever, with all games due to be broadcast and streamed live.
Since GamStop has become a national self-exclusion scheme within the UK gambling industry, this organism has continued to progress by signing partnerships with various entities and sports associations. This programme to help players ban themselves from gambling websites has enlarged its collaboration to raise public awareness of their services.
Some betting sites do not support GamStop and therefore it may be useful to share this information among GamStop customers. Rugby League is among its partners and in their agreement, the club’s male and female teams will share information on their social media channels about GamStop services. The supporters of these clubs are helpful to ensure that any player can take advantage of using this tool or be aware of this programme’s existence.
Nike has signed a deal with Saracens Rugby Club, one of the top English Premiership rugby union clubs. This US sportswear company has become this club’s new kit supplier in this three-year deal. In fact, Nike replaces BLK and the partnership covers the 2018-19 to 2020-21 seasons.
This world’s largest supplier and a major manufacturer of sports equipment already furnished the club’s kit for five seasons between 2010-11 and 2015-16. Their cooperation will provide many mutual benefits and maybe Nike will next explore a return to rugby league.
Genius Sports Group
Genius Sports Group (GSG) was also chosen by the Major League Rugby (MLR) as its official Partner. Since the strategic partnership is an important part of development, together the global leader in sports data technology service and the MLR will continue innovation by offering to the fans strong and accurate content and statistics.
In the 2021 season on March 20, GSG was nominated by MLR to manage and distribute the League’s official data with sportsbooks across the world. Then, the MLR matches were streamed on CBS Sports Network and in this company’s network of sportsbook partners.
Maybe if the North American Rugby League gets off the ground, GSG will be a useful partner.
The Rugby League has existed for centuries and the sponsorship of this sport has always attracted major companies. The first competition was sponsored by State Express in 1980 and since several companies look to sponsor the clubs to enhance their brands.
As this sport is recognised for its largest audience, the companies have been interested to sign an agreement deal with the professional rugby league clubs. These days, the world’s largest brands, the self-exclusion schemes, and the betting companies have collaborated with these well-known clubs during sports events.