Betfred will continue as the title sponsor of Super League until at least the end of 2023, it has been confirmed.
The bookmaker took over the naming rights in 2017 and by the end of this new deal, it will be a record equalling title sponsorship for the competition.
Boss Fred Done said: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”
The deal was announced at a press conference to preview Saturday’s Grand Final between Catalans and St Helens at Old Trafford.
No figures have been provided in terms of the value of the deal, though estimates predicted the initial three-year deal in 2017 to be worth around £900,000 a year.
Rhodri Jones, Super League chief commercial officer, said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support.
“We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”