Super League and Stobart end sponsorship deal

Super League are looking for a new title sponsor after the RFL confirmed the Stobart sponsorship deal will end at the end of the season.

The deal will end after Super League reached their target of increased visibility and profile, and now realise the next objective of monetising the competition’s title sponsorship.

Since the start of the current season, Super League has increased its TV audience by 45 per cent and experienced record attendances to elevate the sport’s profile to unprecedented levels.

Super League commercial director James Mercer said: “We are delighted at the success of our one-year partnership with Stobart and the exposure that this ground-breaking concept has created.

“The partnership has placed the sport in a wonderful position to move into the next cycle of our commercial strategy in 2013.

“Innovation has always been at the heart of the Super League and this collaboration showcased the creativity and unity of our clubs. With a combined TV audience of over 25 million, huge attendance levels and a national and international expansion the sport is well-placed for an exciting future.”

The partnership came to an end mutually, after record breaking audiences on Sky Sports and after aggregate attendance figures look set to break the two million mark.

As part of the deal, Eddie Stobart lorries were decorated with rugby league themes advertising the competition. All 14 clubs and a group photo featured on over 100 Eddie Stobart lorries which travel across the countries motorway networks.

You can still download our Stobart Bingo card here. Can you spot all 15 different Super League Eddie Stobart lorries before the season ends?

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