Melanie Chisholm, better known as Mel C, is the latest celebrity to give her backing to the Widnes Vikings’ Magic Weekend Initiative for the Sir Bobby Robson Foundation.
Melanie is the second celebrity from Halton to support the Vikings’ initiative.
In March, former Brookvale High School pupil and Runcorn resident, comedian John Bishop, shared an image of him posing with the Magic Weekend shirt on Twitter.
Mel C has done likewise, helping to raise the profile of the initiative.
“Melanie is a global star and both the club and the Foundation are thrilled that she has got behind our Magic Weekend initiative to help us raise awareness of the cause among her followers on social media,” said Vikings director Brian O’Connor.
“We are immensely proud of the high profile support that the initiative has generated and in particular the support from two former Halton residents Melanie and John who are currently shining on the world stage.”
“Widnes Vikings would like to thank all the celebrities and organisations that have supported the initiative and shared it with their social media following.
“Their support is vital in ensuring that we raise as much awareness of the shirt as possible and make certain that our fundraising efforts reach their maximum potential.
“Their efforts have seen the shirt shared directly with over 7.5 million followers and indirectly with millions more.”
Other Widnes Vikings’ Magic Weekend advocates include Sunday Brunch presenters Simon Rimmer and Tim Lovejoy, Actress Jorgie Porter and her Hollyoaks co-stars, Rugby ace Sam Burgess, Footballers Niall Quinn and Dietmar Hamann, and Newcastle United legend Peter Beardsley who has also taken up the role of Widnes Vikings Ambassador in the lead up to the First Utility 2015 Magic Weekend to be held at St James’ Park, Newcastle on May 30th& 31st.
Sir Bobby Robson’s former football clubs West Bromwich Albion, Ipswich Town and Newcastle United have also taken to social media to promote and support the Vikings’ initiative.
So too have Select Security Stadium residents Liverpool Ladies FC.
Liz Luff from the Sir Bobby Robson Foundation commented: “We’re extremely proud of our association with Widnes Vikings and we’re getting excellent feedback about the Magic Weekend shirts.
“We’re all looking forward to watching Widnes play at St James’ Park in May and hope to see lots of black and white shirts in the stands.
“Our thanks to Widnes Vikings and everyone who has supported us by buying one of these very special shirts.”