Specsavers have been announced an official partner of the World Cup, sponsoring the match officials for the tournament.
The Specsavers logo will appear on the front of the new match officials’ kit, which features a striped design.
Specsavers will also receive extensive branding visible on match-days through perimeter boards, metre markers and corner posts.
Richard Holmes, Specsavers marketing director said: “Good eyesight is clearly very important in competitive sport. While exciting technological innovations are on hand to aid match officials, they will always rely on their personal judgements too.
“This sponsorship builds on our existing sporting pledge, helping the experts to see in sport and at Specsavers we’re glad to do our bit and offer them the best support possible.”
Specsavers sponsored the match officials during the recent British and Irish Lions rugby union tour of Australia, and also sponsor Scottish Football Association match officials.
RLWC2013 Tournament General Manager, Sally Bolton said: “It is fantastic news to welcome Specsavers as a partner of Rugby League World Cup 2013, they are a perfect match for sponsorship of the RLWC2013 match officials.
“We are excited about making the most of the partnership as we continue to the countdown to Rugby League World Cup 2013.”