In a significant six-figure two-year deal, the Heinz Big Soup branding will feature prominently at all Stobart Super League matches, including on a specially-commissioned matchball which will be unveiled during the Easter programme.
The Heinz Big Soup logo will be displayed on the fleet of Stobart trailers that are currently being rolled out across the country and feature on the sleeves of all 14 clubs’ playing jerseys. Heinz will also have pitchside signage at all 14 Super League stadia and sponsor the man-of-the-match award at televised fixtures on Sky Sports.
The deal with the internationally acclaimed brand is the latest development in a strategy which will see a number of official partners align alongside the competition’s title sponsors, Stobart. It builds on Heinz’s ground-breaking association with Rugby League forged during last year’s Four Nations and is in addition to the sponsorship of the 2012 World Club Challenge by Heinz Big Soup.
“I am delighted to be able to welcome Heinz as an official partner of the Stobart Super League and am looking forward to working with them over the course of the next few months in what is already shaping up to be an exciting Super League season,” said RFL Chief Operating Officer Ralph Rimmer.
“The Super League’s ability to attract blue-chip brands such as Heinz and Stobart is a testament to the appeal of the competition and I have no doubt that our partners will benefit from the excitement generated by the 2012 season.
Heinz Big Soup Brand Manager Ruth Carberry said: “We are very excited to be an official partner of the Super League. The Heinz Big Soup and the Super League partnership is perfect, as both brands share the same values and appeal to the same type of consumers.
“We are confident that our sponsorship of Super League will help to drive awareness and encourage trial of our tasty Heinz Big Soups.”