Following the announcement of the finer details of the sponsorship agreement, Senior made his feelings clear on the Twitter social network by tweeting:
“Someone’s not daft at Eddie Stobart. Free advertising from the 2nd most watched sport behind premiership football,what did RFL charge ZERO”
When fans responded to Senior trying to defend the move, the former Great Britain international responded with quotes reaffirming his viewpoint.
“on 100 trucks of a fleet of 2250.Stobart is def the winner,gets free advertising on prime time sky sports over x amounts of nights”
“Engage paid £1 million, Stobart paid zero. £1 million buys a lot more advertising than 100 trucks with a pretty picture on side”
Senior wrapped up things with a comparison to rugby union and the £20 million deal the RFU have with Aviva over four years.
“Rugby union Aviva Premiership – 4 year sponsorship with Aviva worth £20 million. You work it out, strangely RFU haven’t let Aviva do it free”
The 35-year-old has previously vented his frustrations through Twitter when Crusaders sensationally announced their withdrawal from Super League shortly after agreeing terms with Senior for the 2012 season.
Whilst Senior has strong views on the matter, many rugby league fans, who can sometimes be accused of being over critical, were delighted with the deal and the exposure it will bring.
@RossFiddes – “Fantastic publicity for #rugbyleague. Great work by the RFL and @StobartGroup”
@BKenz92 – “The @StobartGroup Super League trucks look amazing! “
@CarrotHead – “Dunno about anyone else but deal with @StobartGroup for #stobartsl makes me feel much better than any #rugbyleague sponsor deal I recall”
@JimLavery – “Really like the new @StobartGroup trucks with superleague players on the side”
@Chri5Patrick – “Well done Stobart, you’ve promoted the game more already than most.”