Salford unveil new club logo

Drew Darbyshire

Salford have unveiled a new club logo.

The Red Devils say their new look equips the club to capitalise on opportunities presented by the digital age.

Salford are the second club this month to change their logo, following Wigan’s decision to re-brand.

A club statement read: “In consultation with the sports’ major broadcast partners, Super League clubs realised that updates to our image were a necessity and Salford Red Devils were eager to seize new opportunities through a change of branding.

“This process started with pitches from a number of design companies, which presented their visions for the club’s new identity. A focus group was then formed, with a select group of supporters, sponsors, and staff.

“In August, a sensitivity test provided an opportunity for all supporters to make a contribution towards decisions on their club’s image and share what was most important to them.

“These steps were key to informing final judgements, which have resulted in an iconic brand which will resonate with new demographics, while respecting the history and heritage of the club.”

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Super League Salford Red Devils