Jones who was 29, collapsed after being replaced early in the match and was treated by the match doctor and paramedics at the ground before being taken to the Royal Free Hospital. Despite extensive efforts to resuscitate him, Jones passed away at the hospital.
A statement from Keighley Cougars said: “Danny was much loved and highly respected by all at the club and in rugby league. He was the life and sould of the dressing room, a natural leader, a true professional and irreplaceable. He achieved over 1000 points and 150 games for Keighley and he will be sorely missed. We are devastated.”
RFL Chief Operating Officer Ralph Rimmer stated “It is always devastating when someone so young dies in these circumstances. Danny was a popular and talented Rugby League player, having played at the highest level with the Wales National team and playing over 12 seasons for Keighley Cougars and Halifax.
“The Rugby League community will mourn his loss and I wish to extend our deepest sympathies to Danny’s family and friends at this incredibly sad time. The family, friends and team mates of Danny are currently and will continue to be supported by the RFL Benevolent Fund and Sporting Chance.
“We would ask that the privacy of the Jones family, players and Keighley Cougars staff be respected.”
Danny leaves behind his wife Liz and five month old twins, and our thoughts go out to them and his family at this tragic time.