The RFL has launched the next phase of its national campaign which aims to gain a greater insight into why players participate in the sport.
Called ‘Let’s Talk Rugby League’, the initiative aims to assess the motivations of current players, as an attempt to enable the RFL to continue to design programmes and services that are player-centred.
The first phase of the project helped the RFL understand its current and potential audience of fans and spectators.
The results apparently enabled the governing body to design and develop products and programmes that have been specifically tailored to meet demand.
Let’s Talk Rugby League will attempt over the next eight weeks to gather the opinions of current players, of all ages and abilities, about what motivates them to play rugby league.
This will include askng about how they first became involved, and why they continue to participate in the sport.
“Let’s Talk Rugby League was a huge success and gave us a valuable insight into why the sport appeals to some of our most important stakeholders,” RFL director of participation and strategic partnerships David Gent said.
“Let’s Talk More Rugby League is designed to drill deeper into those findings by engaging with participants on a more detailed level.
“We believe that by improving our understanding our customers, we will be able to offer higher quality support and services that are better suited to the demands and needs of our players.
“The information that we gather will ultimately help us to drive participation in the sport and I would urge everyone who’s associated with rugby league at community or professional club level to complete the survey and have their say.”
Everyone who completes the survey will be entered into a free draw and have the chance to win one of over 100 prizes which include five Apple iPad Minis, 50 iTunes vouchers (£15) and 50 Rhino Rugby League balls.