RFL and Sky Sports launch Sky Try initiative
The RFL and Sky Sports have launched an exciting new initiative that will reach 700,000 people over the next seven years.
The multi-million pound project will empower rugby league clubs’ charitable foundations to deliver new opportunities to play, watch and become involved in the sport.
Players and staff from Super League, Championship and League One clubs joined more than 100 local schoolchildren at the Select Security Stadium in Widnes to launch Sky Try.
Sky Try will target development in four key areas between now and the end of 2020 – Primary Rugby League, Secondary Rugby League, Play Touch Rugby League and the ‘Making The Big Games Bigger’ campaign.
RFL Chief Executive Nigel Wood said: “On behalf of everyone involved in Rugby League I would like to thank Sky Sports for this significant investment: Sky Try will make a huge difference to hundreds of thousands of people, by involving them in this great sport in a wide variety of ways.
“Like all major sports, most players come to Rugby League as schoolchildren and thanks to this excellent initiative our sport now has the resources to deliver a co-ordinated series of programmes to reach children in both a club and school environment.
“It is terrific that Sky Sports are involved in Rugby League; they are more than mere broadcasters, they are true partners who share our commitment to the sport at every level.”
Leeds Rhinos captain Kevin Sinfield said: “Sky Sports have made a massive difference to Rugby League over the last 20 years and Sky Try demonstrates their commitment across the whole sport.
“As a Super League player I feel very fortunate to be living the dream of playing for an elite club like the Rhinos: Sky Try will give thousands of boys and girls that same opportunity.”
Barney Francis, Managing Director of Sky Sports, commented: “Sky Sports is delighted to have this opportunity to contribute to the development of Rugby League via the Sky Try initiative which I am sure will have a long and lasting impact on the sport.
“Our partnership in Rugby League extends beyond broadcast rights because here at Sky we are committed to making a difference at every level of sport.
“The Rugby League club Foundations are well placed to deliver the Sky Try programme across the UK because of their local connections and we are aware that they are already producing outstanding results.
“Sky Try will allow the Foundations to build on the great work they are already doing and Sky Sports will do what it can to play a full role in what I am sure will be a sporting success story.”
For more information, visit www.skytry.org