Premier Sports is now available on Virgin Media just in time for the World Cup.
All of the 28 World Cup games can be viewed for free by Virgin Media customers, making it available to four million homes.
Richard Sweeney, general manager of Premier Sports said: “We are delighted to be able to launch on Virgin Media with the most complete coverage of the Rugby League World Cup that forms part of a golden generation of sports events taking place in Great Britain. The channel has built up a loyal following of Rugby League fans over the last three years and we are thrilled to finally be able to offer this and much more to Virgin Media customers.”
There have long been calls for the Virgin platform to show Premier Sports, which is available via a monthly subscription through Sky, which currently has around 10 million customers in the UK.
With only a handful of games available on terrestrial television through the BBC, the issue even reached parliament earlier this month.
Stephane David, executive director of content at Virgin Media said: “Sports fans across Great Britain are looking forward to the Rugby League World Cup so we’re delighted to be adding Premier Sports to our TV line up and making it available to all our TV customers at no extra cost. Premier Sports joins an unrivalled line up of sports content including Sky Sports and BT Sport on Virgin TV, meaning our customers can catch every goal or game-changing try across any of the major UK sports channels.”
Premier Sports will be available on channel 551 and will also be added to Virgin TV anywhere.