Jones, 29, suffered a suspected cardiac arrest during a League 1 match against London Skolars.
Tributes have been pouring in from throughout the rugby league world, including international team mates, other players, RFL officials and fans.
The Wales international leaves behind a wife and five month old twins.
Keighley have confirmed that Jones’ number six shirt will be retired in his memory.
To donate via the Just Giving fund page, visit: https://www.justgiving.com/dannyjones29