Mobile phone partnership for Super League

Following on the heels of the First Utility sponsorship deal, Super League has agreed a partnership with mobile phone manufacturer Alcatel Onetouch.

Alcatal Onetouch will become the Official Handset Provider to Super League, and also the Challenge Cup, in 2014.

Super League Commercial Director James Mercer said: “It gives me great pleasure to welcome ALCATEL ONETOUCH on board as an official partner for 2014 in what promises to be an extraordinary and exciting year for the First Utility Super League.

“ALCATEL ONETOUCH is a global brand with strong ambitions and a proud track record in innovation: in many ways this partnership with the First Utility Super League is a perfect fit and we look forward to working closely together throughout the year.

“The Super League commercial programme now boasts some of the most exciting and innovative brands in the country and the competition and its partners are growing together.”

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