London Broncos chief Gus Mackay has set the club an ambitious target of increasing attendances to 10,000 following the re-brand from Harlequins RL.
Speaking in an interview with Running Rugby, Mackay acknowledged the difficulty the club had in forging its own identity under the Harlequins umbrella.
He said: “I’ve been with the club 12 months and I straight away saw much confusion over the Quins rugby union and Quins rugby league names. I think the original concept of Quins RL was a good idea, but it didn’t work.
“We have key obligations under the terms of the licence, but we have made our own fundamental priorities in three key areas. We want to be commercially successful, increase attendances to 10,000 and see success on the field. For us that would be to at least achieve a place in the play-offs each season.”
Harlequins average attendances have fallen from 4917 in 2006 to just 3131 in 2011, and have gone down every year since the club first ditched the London Broncos moniker, with the exception of 2008.
You can read the full interview with Gus Mackay on Running Rugby by clicking here.