Leeds Building Society’s sponsorship deal with Leeds Rhinos will continue for another three years.
The deal will see the Society as a main club sponsor of the Rhinos until the end of the 2020 season, making the front shirt sponsorship agreement the longest in Super League history.
This will be the 12th season that the Society have been Rhinos’ principal sponsor and the new three-year agreement will also set a new club record for longest shirt partnership.
Rhinos CEO, Gary Hetherington, said: “We are proud of our association with Leeds Building Society and our partnership is a perfect fit for both parties.
“2018 is a huge year for us with two massive games at Elland Road and a historic first trip to Australia to try and win our fourth World title against Melbourne.
“It is an exciting time for the Rhinos and all our partners as we see the redevelopment of our home at Emerald Headingley come to fruition and we are all looking forward to a bright future together.”
Successes by the Rhinos during their partnership with the Society include World Club Champions in 2008 and 2012; Grand Final winners in 2007, 2008, 2009, 2011, 2012, 2015 and 2017; and the Challenge Cup in 2014 and 2015.