League engages in new sponsorship deal

engage Mutual’s sponsorship with the Super League will continue for a further three seasons following this one, after a new contract was agreed on Tuesday.nnengage, who took the reigns from Tetley’s in 2005, had originally penned a three-year deal that was due to expire at the end of this season.nnBut the financial services provider, based in Harrogate, North Yorkshire, will now continue its support of the game’s top competition until the end of the 2010 season, with the option to do the same for the following season.nnRFL commercial director Paul Kimberley was thrilled to secure the backing of what he believes to be the perfect partner for Super League.nn”We are delighted that engage has decided to extend its sponsorship of Super League. They are an extremely pro-active partner who clearly sees the benefits of aligning their brand with the quality and excitement of Super League,” he said.nn”Each season the competition continues to go from strength to strength and with the support of engage we have added an extra dimension,” he continued.nnKimberley also expressed his gratitude for the part engage has played in getting the Millennium Magic concept off the ground.nn”Not only are we grateful for their continued support of the regular season, play-offs and Grand Final but also their enthusiasm to support our latest innovation, the Magic Weekend, where we play an entire round of fixtures in one venue over one weekend.”

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