Australian sports apparel manufacturer ISC has confirmed that it has appointed UK-based Advantage Sports Distribution as its exclusive distributor and licensee in Europe.
The five-year agreement, which began on April 1 2015 sees Advantage Sports taking responsibility for the distribution of ISC’s Australian National Rugby League and UK rugby league Super League licensed product,as well as the manufacture and distribution of ISC’s team wear products in Europe.
In addition, Advantage Sports and ISC will work together to grow ISC’s club partnerships in the Super League and other professional sports leagues in Europe.
“We are delighted to announce our licensing and distribution partnership with Advantage Sports,” ISC CEO Brett Corrick said.
“Their long experience and considerable expertise in the sports merchandising and retail business together with their network of contacts and relationships will help ensure that the ISC brand continues to flourish and grow in the important European market.”
The company’s core value is to offer a one-stop shop with a knowledgeable understanding of the products and services they are supplying.
“ISC is a tremendous brand and we are honoured to have been entrusted with its continued development and growth in Europe,” Advantage Sports director Ben Hatton said.
“We have a long and strong working relationship with Brett and the team in Australia and with ISC’s existing partners and customers in Europe and are looking forward to working together over the coming years.”
Advantage Sports is one of the fastest growing sports distribution businesses in Europe. They manage and distribute leading brands to the trade as well as selling direct to consumers through its channel of sales managers and retail outlets.