Hull KR have released their away kit for 2019 and it is gone on down a treat on social media.
The shirt is inspired by a classic Rovers shirt, which rose to fame in the late 1970s and early 1980s, being worn for a number of high-profile games including their BBC Floodlit final win over St Helens in 1977.
The shirt was launched with a striking video charting a typical away day following the team on the road.
The launch of this shirt has also been a first for the club, with the launch being done through social media and including no first-team players for the first time.
Classic. Iconic. Reinvented.
— Hull Kingston Rovers (@hullkrofficial) November 30, 2018
Hull KR’s head of marketing Craig Franklin commented: “The challenge year on year is to always find new and fresh ways to present the club and engage with new audiences whilst recognising all those loyal supporters who have been with us for so long.
“I think we’ve demonstrated in the last few months our ability to freshen up the club in many areas, not least the exciting new KCOM Craven Park Fan Experience Zone, the new digital Rufus App Game KRazy Flight and the way we’ve presented the three 2019 kit launches.
“It’s very much front of mind at the moment for everyone at the club as we look to kick on in 2019 with energy and momentum.
“There’s more to come too with an exciting new craft beer launch nearing too which is a further part of this on-going strategy not to mention some initiatives to reduce the single use plastic footprint of the club.”
— Hull Kingston Rovers (@hullkrofficial) December 1, 2018