Grassroots rugby league set for broadcast boost

The Rugby Football League and GRM Sport have linked up to take grassroots rugby league to new audiences.

Founded in 2017 by Shawn Boatin, GRM Sport is a multimedia online platform created to showcase grassroots sporting talent.

GRM Sport produces weekly ‘cinematic’ videos of community games, alongside regular podcasts featuring players from both the amateur and professional ranks.

Now, with the support from the RFL, GRM Sport will be able to expand its coverage and enhance the profile of rugby league’s community game.

RFL head of growth, Tom Brindle, said: “We’ve been very impressed by the quality of the work produced by Shawn and the team at GRM Sport.

“They work with community clubs and players to showcase the very best of rugby league, and the end results are outstanding. Our partnership will help strengthen and grow the game at grassroots.”

Boatin added: “GRM SPORT allows me to combine my two greatest passions: rugby league and film-making.

“I take great pride in showcasing the very fabric which holds each club together and the quality of rugby at grassroots level. This partnership between the RFL and GRM SPORT will shine a well-deserved spotlight on the community game.”

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