Dacia sign three-year sponsorship deal
Value car brand Dacia has become the title partner of the Dacia World Club Series and the official car partner of Super League and the Challenge Cup.
To mark the start of their three-year deal, Dacia travelled to the homes of St Helens, Wigan Warriors and Leeds Rhinos, the three clubs that will welcome their Australian counterparts for the Dacia World Club Series in just under one months’ time.
Wigan Warriors’ Sam Tomkins said: “With the start of the 2016 season just around the corner, everyone is gearing up for another exciting year of action. Having Dacia on board for the World Club Series is a great boost for everyone involved. It’s always a great event for both the players and the fans, and one of the highlights of the season, so I’m looking forward to seeing what Dacia add to the experience.”
In addition to their support for the professional game, Dacia will also be working with the RFL to support local communities to benefit the game at the grassroots level.
Ed Preston, Dacia Communications Manager said: “Our new partnership with the Rugby Football League is very exciting for all of us at Dacia. With its no-nonsense approach and community spirit, Rugby League was the natural fit for our brand and we’re looking forward to working with the RFL to bring something new and fun to the game for fans.
“We’re looking forward to the season kicking off in a few days and also the World Club Series which will be our first big activation of the deal. We’re working with the RFL and our dealerships to help bring these to life and ensure that the local communities benefit from the partnership.”
Chris Rawlings, RFL Commercial Director, said: RFL Commercial Director, Chris Rawlings said: “This is fantastic news having Dacia come on board as our newest partner. Securing a long-term partner like this is good for the sport.
“Dacia share our values and they have real passion to support Rugby League across multiple events and the community game. We’re looking forward to working together and making this partnership a success.”