Bradford have extended the longest running sponsorship deal in Super League with local motor traders JCT 600.
The Bulls have announced a one year extension with the sponsor, taking them to a full decade in partnership with the company.
John Tordoff, JCT600 chief executive, said: “Bradford Bulls are a well-loved institution in our area and with their strong sense of community, determination and grit, the team represents all the values that JCT600 stands for. Starting life in Bradford, JCT600 has itself become a well-known local organisation and we remain committed to investing back into the local sporting community.
“The Bulls are the perfect partner to help us achieve this and we’re looking forward to supporting such a talented team during the challenging season ahead.”
Bulls chief executive Ryan Duckett added: “Our relationship with JCT600 has strengthened over the past decade and continues to bring together two major Bradford names.
“Having the company’s support behind us is a huge boost for the club at an exciting time in our history and will go a long way into helping us invest further into our players and facilities, while reaching out to new audiences.
“We are extremely proud to be associated with JCT600 and look forward to making a success of this partnership again in the coming year.”