Yellow is the colour of Livestrong and the Lance Armstrong Foundation, which were established by cancer survivor and champion cyclist Lance Armstrong to raise awareness and funds for the fight against cancer.
Each Broncos player jersey features the Livestrong logo, Armstrong’s embroidered signature and will also be signed by the player. The jerseys will be auctioned post-match via a website, with all funds raised shared between the Lance Armstrong Foundation and Cancer Council Queensland.
Brisbane Broncos CEO Bruno Cullen said the club was going yellow on July 3 to coincide with the start of the Tour de France, where Lance Armstrong will be attempting to claim a record eighth Tour victory.
“Too many people in our community are impacted by cancer – more than 42,000 people are expected to die from cancer in Australia this year alone,” he said.
“This is a shocking statistic and the Broncos wanted to help tackle this insidious disease.
“The Brisbane Broncos are proud to go yellow and raise funds for the Lance Armstrong Foundation and Cancer Council Queensland to strengthen cancer awareness, prevention, treatment and care.”
Cancer survivor Lance Armstrong is on a mission to tackle cancer globally.
“By 2010, cancer will be the number one killer globally, and here in Australia cancer is already the leading cause of death,” he said.
“A single person, organization or nation cannot tackle this epidemic alone. It will take a truly global effort to conquer cancer.”
Brisbane captain Darren Lockyer met Armstrong when he rode in Adelaide’s Tour Down Under in January.
“It was fantastic to meet him, explain the game of rugby league and have a chat about why he has chosen to come out of cycling retirement,” he said.
“Lance is on a mission globally to raise cancer awareness, and the Broncos players are proud to play a role in raising cancer awareness in Australia.”
People can start bidding for the Bronco jerseys from 7pm on Thursday July 2 at nikestore.com.au. The auction will be open for seven days.