Lifelong Bradford fan Jay Willey has agreed to invest a “six-figure” sum into the club in return for a significant shareholding.
The 41-year-old will join the board of directors at the Bulls after she approached Omar Khan following his acquisition of the club last September.
The businesswoman, who owns the European arm of cosmetics firm Kroma, said she want to “inject some glitz and glamour into the game.”
The potential deal is expected to be rubber-stamped within the coming month and speaking to the Bradford Bulls official website she said: “I’ve known Omar for a while and was delighted when he bought the Bulls.
“I’ve always been very passionate about the club and have been helping out on a voluntary basis with ideas for drumming up corporate sales and have taken out a couple of advertising boards for my business at the stadium.
“This was done with a view to coming on board as a director and I’m really excited about it. I’ve known other people who have grown up in Bradford and done well for themselves but invested their money elsewhere.
“I’m happy to put my money into the club and help put Bradford back on the map because there has been enough doom and gloom in recent times. I want to give something back – starting with the Bulls.
“Rugby has been predominately a man’s game but I want to inject some glitz and glamour into the game and into the Bulls. I’m hoping to be on the board officially later this month or early April.
“I’d be lying if I said I didn’t expect to make any money, but it’s a long-term commitment because I know it’s going to take time. There are two types of people in this world – those that do and those that don’t. I’m one of those who do.”
Bradford Bulls general manager Ryan Whitcut added: “It’s fantastic news that Jay, a true Bradfordian, has voiced her intention to invest both time and money into the club.
“It has always been Omar’s plan to make part of the Bradford Bulls available to the Bradford community and the supporters.”