Biggest sponsorship deal in World Cup history agreed ahead of 2021 tournament

Organisers of the 2021 Rugby League World Cup have announced a seven-figure deal with online car retailer Cazoo to become the tournament’s principal sponsor.

Officials say it is the biggest deal in Rugby League World Cup history and the largest rugby league commercial agreement outside Australia.

Jonathan Neill, RLWC2021 commercial director, said: “Rugby League World Cup 2021 is about being bold and brave and setting firsts for the tournament.

“This is the largest sponsorship deal in Rugby League World Cup history and we are grateful for the trust Cazoo have shown in the tournament.”

The announcement comes after organisers revealed applications for tickets in the first ballot in the sport’s history far exceeded expectations, with sales reported in 32 countries.

The 2021 World Cup, which will kick off in Newcastle next October, will see 61 matches played at 21 venues across the men’s, women’s and wheelchair events which will all be shown live on the BBC.

Tournament chief executive Jon Dutton said: “This is a very significant moment for the tournament.

“Cazoo’s sponsorship further supports our excitement and confidence in delivering the best Rugby League World Cup ever.”

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